It was a day like any other day in early 2005 when, of all things, an article about the benefits of traditional wet shaving caught my eye. As a guy who worked in finance, I was always on the lookout for potential disruptive technologies that might represent good investment opportunities, so I was immediately attracted to the idea that there may exist a way to shave that was both less expensive and more effective than the typical mass-market approach. The only difference in this case was that the disruptive technology happened to be about a century old. Further investigation was clearly required.

I soon found that the benefits of traditional wet shaving far exceeded any of my expectations. It wasn’t just a lot less expensive (although it was), and more effective (it was by a wide margin), but it also transformed the entire shaving experience from a chore to a pleasure. I was hooked.

As the weeks and months went by, and I continued experimenting with various traditional wet shaving products, I eventually came to realize that my favorite part of the experience was the aftershave splash. The wonderful scents, combined with an invigorating cooling sensation, just brought the whole experience together for me in an especially satisfying way. However, it wasn't until I tried Alt-Innsbruck (a renowned Austrian aftershave), that I found exactly how good an aftershave could be. Famously made with only four ingredients, it still seemed to have just the right amount of everything. Inspired by this apparent simplicity, along with the desire to save a couple of bucks, I decided to see if I could recreate my new favorite product on my own.

After several years of on and off tinkering, I eventually hit on a formulation that I immediately knew was too good not to share. I took on the moniker “Mr. Fine”, began selling Fine Classic After Shave on-line, and the rest was history. Almost exclusively via word of mouth the product experienced explosive growth, and I left my full time job to manage the expansion.

In doing so, it soon became obvious that much of the success Fine Classic After Shave enjoyed could be attributed to the simple fact that the traditional shaving product category as a whole had been neglected by major manufacturers for decades. And not only that, but also that there were many other beloved products therein that could benefit greatly from a similar modern refresh. Such became the mission of Fine Accoutrements, and today we provide a full - but still expanding - lineup of traditional shaving products that blend the best of the old with the best of the new to become the best of all time.

So whether you're an experienced wet-shaver, or brand new to the practice, I invite you to try Fine Accoutrements, and experience what traditional shaving might have been - were it not so unceremoniously forgotten by so many.



Todd Cerami
a.k.a. "Mr. Fine"
Founder & CEO
Fine Accoutrements, LLC